October 14, 2011

Israel may establish tourist office in India

The tourism minister of Israel, Stas Misezhnikov, on his first official visit to India recently brought a delegation of tourism associations, hotelier, and representatives from Al Kiya to promote bilateral tourism relations. Last year Israel saw 40,000 Indian arrivals, “We hope this growth will continue. Tourism in Israel contributes about three per cent to the GDP but has offered as many as 100,000 new jobs at the same time,” he said. He added that in the future they may consider opening a tourism office in India based in Mumbai. “If we manage to get the set up running soon, we may also consider increasing budgets and scale of promotions in India,” he added.

Encouraged by signs of growth Misezhnikov informed that the national carrier El Al Airlines may look at other cities to increase network airlines and is also considering code share with Jet Airways. “The cities we may consider expanding into include Kolkata, Goa, Kochi. These are places which have a substantial Christian population and will consider coming to Israel for pilgrimage trips,” he said. He also said that he has held extensive talks with the civil aviation minister, “I have discussed India to allow Israel's second official carrier Al Kiya to enter India and in reverse allow another Indian carries into Israel.”

Israel is also looking at promotion film shooting in the country, Misezhnikov plans to promote Israeli films in India as a way to develop connections. There are also plans of developing business based tourism opportunities like MICE, agro tourism. Tour operators in India have started offering variety of packages supporting leisure, agro, adventure and eco-tourism to Israel.

Source : Express Travel World